Marassi Resort, one of Egypt’s most prestigious year-round destinations, is redefining how high-volume hospitality operates. With five distinct branches spread across the property, each serving a unique menu and guest experience, Marassi needed a system that could manage complexity without sacrificing the luxury feel guests expect.
Since launch, the resort has implemented FineDine’s digital menu platform across its food, beverage, and shisha outlets, each branch offering tailored menus, stunning visuals of the venue, and a modern, interactive ordering experience.
The Art of Running a Resort That Never Sleeps
"Managing a property that operates 12 months a year, through peak seasons and constant demand, requires tools that can scale without losing the personal touch. FineDine’s platform allows us to do exactly that—bringing all five branches under one streamlined, guest-friendly system."
— [Marassi Management Quote]
Situated along Egypt’s North Coast, Marassi Resort is a sprawling, gated escape defined by its Tuscan-inspired design, sweeping Mediterranean views, and world-class amenities.
With five distinct dining branches, including open-air pool lounges like Bayroot, enhanced all-day dining at Nooraï, beachfront casual offerings, cosy fare at Two Bistro, vibrant seafood at Luma, and a stylish shisha lounge, Marassi serves guests at every mood and moment.
Running a resort of this scale, operational 12 months a year and consistently in high demand, means managing complexity at speed: rotating menus, fluctuating guest flow, and a need for unified yet flexible systems.
Divided across multiple branches, each outlet faces unique workflows, guest expectations, and promotional needs. Traditional print menus, manual updates, or inconsistent digital presence can lead to delays, errors, and frustrated guests.
The five Marassi branches operate independently but remain connected through FineDine’s multi-branch capability, giving management complete oversight while allowing each outlet to maintain its own personality.
5-Star Guest Experience with Digital Touch of FineDine
To keep operations seamless across its high-capacity resort, Marassi turned to FineDine. Thanks to the platform's centralised dashboard, it’s now easier to manage real-time updates, adjust menus instantly, and sync changes across all five branches.
Guests can browse food, beverage, and shisha menus, each with allergen icons, and multiple high-quality images of the dishes and venue.
From their table, guests can:
See “Most Liked” and trending dishes among fellow visitors
Mark favourites for easy re-ordering
Explore different menus in multiple languages
Pay securely and contactlessly
Leave reviews directly from their phone
With this system in place, staff can focus on hospitality while technology ensures operational smoothness and consistent service quality.
The resort’s vision for the future includes expanding in-room ordering, bringing the same seamless FineDine experience directly to guest suites.
Luxury Resort Management Changes with FineDine
Marassi’s partnership with FineDine shows how modern hospitality can balance scale, personalisation, and operational control.
“Our partnership with Marassi shows how technology can adapt to the unique pace of a luxury resort. Our platform brings every branch, menu, and guest interaction into one connected ecosystem, helping teams work smarter while giving guests the seamless, personalised experiences they expect.”
— Duygu Kutluoğlu, CEO of FineDine
By embracing a multi-branch digital menu system, the resort has set a new standard for guest convenience and operational excellence in Egypt’s luxury hospitality scene.
